The Company Biocart Ltd is situated in Tito Scalo Industrial area , at about  10 Km west of Potenza, capital of the Basilicata Region. The company was founded in 2008 to produce "substrates based on peat and seeded soil" for the realization of green lawns. The product that Biocart Ltd currently offers to the market is represented by "a square of dehydrated soil, which is uniformly distributed on a mixture of seeds of better quality", treated with fertilizers and pesticides act to improve the growth of species of seeds placed inside, ensuring the necessary nourishment to the final development.

Such product offers, indeed, the opportunity to create high quality green lawns, or to restore old lawns damaged by grass weeds or areas where there is more foot traffic, decreasing the margin of errors and subsequent complaints. The market served by the company is the one of Italian gardening hobby in which the segment of products for the installation and care of lawns is experiencing in recent years, a real explosion.